Division	Flowers
City	Gilroy
State	California [CA]
Function	Business Development
Position Title	NAFTA Flowers Pro Strategy Development Analyst
Job ID	1474
Role Purpose/Accountabilities	Supports the Head of Strategy – Flowers Pro to design the overall go to market strategies regionally, and work to implement these strategies through Sales and Marketing and other functions. Accountabilities • Develop comprehensive Flowers Pro Go to Market Strategy • Define ways of working across Flowers (Flowers Pro/L&G) • Define Technical Services Strategy • Design of Grower and Channel Strategies • Assess capabilities and market reach of existing/proposed distribution partners • Customer segmentation • Develop business plan • Define distribution strategy/agreement parameters (i.e. Traditional vs Agency) • Prepare tools to implement tactical 3 year marketing planning • Preparation and generation of input into tactical marketing planning (financial objectives, customer segmentation, trends, SWOT, etc)
Knowledge, Skills & Experience	Critical knowledge • Education: MBA + 3 to 5 years functional experience Critical technical, professional and personal capabilities • Analytical skills • Critical thinking skills • Power Point skills • Organization skills • Strategic Thinker • Project Management skills Critical leadership capabilities • Leadership (Create Edge, Drive Results, Liberate Potential , Set Direction)
Critical Success Factors & Key Challenges	• Deliver Strategic Projects • Facilitate development of 5 year plan • Lead Regional projects • Working Relations: Leadership team (ie secretary), Finance, Business Analyst/Marketing Intelligence, Global Strategy
Additional Information	• A minimum of 2 years in current position is required (requirement for internal applicants only) • All applicants must be eligible to work in the US.

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