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|Date Posting Closes - External
||Manager, Admissions and Waterloo Recruitment (non-Secondary School)
||Recruitment and Admissions
||Director, Recruitment and Admissions
||Reporting to the Director, Recruitment and Admissions (R&A), the Admissions and Waterloo Recruitment Manager works to ensure the enrolment management goals of the university at large are met. As a member of the Recruitment and Admissions (R&A) team, the incumbent will direct the operations of the Domestic Admissions unit and Recruitment for the Waterloo campus for the transfer, part-time, mature student and Faculty of Education cohorts and will implement strategic planning and policy to advance the position of Wilfrid Laurier University nationally and internationally as a destination for high caliber students.
Working with other members of the R&A team the Manager plays a key role in planning and advancing the enrolment of the Waterloo campus, and is accountable for all aspects of developing, managing, adjudicating and executing undergraduate admission policies and processes for our non-Secondary School applicants within a time sensitive and competitive environment.
Responsiveness and customer service of the highest level is expected of the Recruitment and Admissions staff; the Manager is accountable for their team and is expected to ensure the care of our prospective students, and both internal and external partners, is given the utmost attention.
Recruitment and Admissions is a team based environment and the Admissions and Waterloo Recruitment Manager is a key contributor to the overall objectives of this team. The incumbent works particularly closely with the Manager, Brantford Recruitment and the Ontario Secondary School Manager to align recruitment initiatives and to streamline the recruitment and admissions processes. In order to be successful, the Manager is responsible for working with the other managers to develop reports, analyze, compile and present grade data to assist senior administrators and the Enrolment Management Committee with predicting enrolment outcomes.
Positive interpersonal interactions are required on an ongoing basis with departments at our campuses, and external partners. The incumbent will provide subject matter expertise to key university initiatives in a multi-campus environment. This position may require travel to all campuses and is based at the Waterloo Campus.
Staff and Budget Management
- Design and manage R&A non-SS (non-secondary school) staffing structure; provides leadership and direction to staff; evaluate performance; guide and coordinate the activities and initiatives of the office
- Oversee the effective management of the budget to maximize resources, customer service, and efficiencies
- Recruit and hire permanent and contract R&A non-SS staff and is accountable for the performance and productivity of the members of their team
- Work with other R&A managers to design and deliver the recruiter training program
- Conducts regular meetings and communications to monitor developments throughout the recruitment and admissions cycle and foster communication critical in a team environment
- Completes special projects as assigned by the Director R&A or senior administration
- Assist in the development of policies and procedures related to recruitment and admissions under the direction of the Director R&A
- Primary responsibility for admissions and Waterloo recruitment for non-traditional student cohorts (transfer students, part-time students, aboriginal students) and for the Faculty of Education-Waterloo Campus
- Secondary responsibility for recruitment and admissions for other student cohorts
- Conduct applicant and registrant research in order to analyze effectiveness of recruitment and admissions efforts; conduct market research via focus groups/surveys to assess student satisfaction
- Collaborate with all recruitment and admissions teams on special events and joint initiatives
- Use an entrepreneurial approach to problem solving
- Monitor and research new and innovative recruitment and admission techniques to stay on top of trends and in touch with our audience demographic
- Ensures the accurate dissemination of all supporting admission and application information in hard copy and web based information sources by appropriate deadlines (i.e. eINFO, OUAC application documents, admissions guide book, undergraduate full and part-time calendars, ONTransfer, etc.).
- Required to review complex business processes, assess their effectiveness, plan and implement changes to improve efficiencies and service
- Work with the SS Manager and the International Manager to develop policies and procedures and provide leadership to the recruitment and admissions team to ensure that academic records from multi-national secondary and post-secondary educational backgrounds are interpreted and assessed in an equitable manner and are reflective of the admission policies and standards established by Senate
- Analyze the applicant pool, using a variety of internal and external reports, to assess the quantity and quality of academic records; with the SS Manager prepare an enrolment projections report and design recruitment and admissions initiatives relating to enrolment objectives and conversion goals. This information is vital to the Enrolment Management Committee
Communication and Marketing
- Build and maintain relationships with students, parents, and guidance counselors as well as other external partners, such as OUAC and Six Nations Polytechnic, etc.
- Work with the Manager, Marketing & Communications to ensure that promotional materials and tactics are effective in specific target markets (E.G. adult, transfer, aboriginal) using both new and traditional media
- Maintain contact with external professional organizations to support long-term enrollment objectives
- Be familiar with trends in admission and policy within public and independent high schools, community colleges, the Ontario College of Teachers, international and national curriculum, as well as specialized testing exams
Policy, Analysis and Advisory
- Provides expertise to Senior Administration, Deans, Associate Deans, Department Directors and Chairs, Faculty Admissions Committees, and Admission staff regarding the intricate interpretation of admissions policies as approved by Senate
- Provides advice to the Director R&A, Academic Deans and others on final adjudication and decision related to marginal or complex individual admission decisions
- Liaises with faculty and registrarial personnel at other universities in the development of admission policies and procedures for joint programs with other institutions (i.e. Nipissing, Waterloo, Mohawk, Conestoga, Columbia International College, etc.)
- Work with various stakeholders (enrolment management committee, VPAC, PAG senior administration and others) to validate admission targets, cut-off averages and other measures designed to meet overall and specific program and cohort enrolment targets
- Analyze offer and confirmation trends by various cohort (part-time, full-time, provincial, Aboriginal, Faculty of Education etc.) and determine impact on Laurier’s admission policies, practices, and enrolment objectives, and recommend options for consideration
- Ensure analysis of enrolment data supplied from various sources is interpreted and correlated to the recruitment, admission and conversion activities
- Work with academic units to ensure that program changes or developments will be informed by potential impact on the R&A goals of the units
- Ensure that systems and procedures are in place to capture information about prospective students that will allow for tracking of program performance
- Monitors and evaluates internal and external market trends (i.e. changes in other university practices, changes to Laurier’s reputation and success, or introduction of new initiatives or secondary school systems). Determines impacts on the University’s ability to meet enrolment objectives; prepares recommendations and options for consideration
- Undergraduate degree with a minimum of five years related experience in the post secondary, marketing, and/or business management sectors
- Experience in post-secondary recruitment and/or admissions strategy, methods and technology a definite asset
- Understanding of high level issues and ability to support and contribute to the strategic vision of the Recruitment and Admissions Office
- Demonstrated knowledge about and sensitivity to cultural issues and superior cross-cultural communication skills; ability to relate well to a variety of people and maintain trust with our target audience
- Exemplary interpersonal and communication abilities
- Experienced at public speaking and making effective presentations that engage the audience to continue with a personal dialogue
- Exceptional written and oral communications skills
- Superior research, analytical, judgment and decision making skills
- Demonstrated strong organizational, team building, supervisory and training skills and a consultative management style
- Demonstrated knowledge about and sensitivity to cultural issues and superior cross-cultural communication skills
- A valid Ontario driver’s license, Canadian passport and willingness to travel (domestically and internationally) as required.
- Demonstrated budget management experience
- Problem-solving skills; ability to analyze and streamline complex processes
- Ability to analyze data and develop and present reports to senior administration
- Evenings and weekends work required.
||$70,832 - $79,165
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Wilfrid Laurier University endeavors to fill positions with the best available candidates who have the appropriate combination of education, experience, skills and abilities to successfully perform the duties of the position.
Wilfrid Laurier University is committed to equity and values diversity. We welcome applications from qualified individuals of all genders and sexual orientations, persons with disabilities, Aboriginal persons and persons of a visible minority. To obtain a copy of this job description in an accessible format, please contact Human Resources at 519-884-1970 ext.2007.