Digital marketing has become a key component of Seneca’s information sharing, education and recruitment efforts. The College requires an expert in digital marketing to provide the insight and experience necessary to leverage digital tools to effectively and accurately gauge audience responses to Seneca’s messages across various platforms. The Digital Marketing Specialist is responsible for executing Seneca’s online marketing and promotional strategies, including social media and SEO/SEM. This position also provides expertise in digital measurement of marketing campaigns, and closely monitors and optimizes the College’s online search rankings. The Digital Marketing Specialist must stay current on emerging digital communications methods, platforms and technologies, in order to help raise the College’s digital “institutional IQ”. The incumbent will provide ongoing benchmarking and analysis of market and competitive landscapes, along with innovative approaches to building Seneca’s public digital profile for current and future students, as well as other external stakeholders. This includes assisting in the development of social media action plans for all suitable platforms and identifying strategies for social media rollout opportunities that align with the College’s key messaging and mission
• Execute the College’s digital marketing initiatives, including social media, web marketing and SEM campaigns. Develop web content that is search engine optimized. • Analyze digital business and consumer trends among similar institutions within the college sector, as well as not-for-profit institutions in other sectors. • Provide insight and expertise to the Seneca community about successfully leveraging digital platforms for communications, recruitment and promotional purposes. • Advise on the development of social media policies and the design of social media action programs and SEO/SEM strategies. • Identify emerging digital media tactics/tools and adapt the College’s practices to capitalize on new opportunities to communicate key messages. • Conduct in-depth research on keywords and other digital marketing metrics. • Other duties as assigned
• Minimum 4 year Degree or equivalent in Commerce, Marketing, Technology, Communications, Business, Writing. • Minimum 3 years’ working experience performing search engine optimization and competitive analysis in SEO ranking and site performance as well as executing SEM and social media campaigns. • Minimum 2 years’ experience writing digital media content and developing plans; performing market analysis; researching industry trends and communication platforms; using site analytics tools, e.g. Google Analytics, SiteCatalyst • Experience performing back linking and local search optimization. • Experience planning, organizing, problem solving and project management and knowledge of electronic media production and distribution. • Demonstrated ability to multi-task and meet deadlines, solve problems under pressure within a public environment and maintain a professional and invitational attitude at all times. • Experience managing, monitoring and scheduling large values of work; analyzing and thinking creatively in response to new problems or situations independently as well as part of a team. • Strong communication skills and the ability to interact with the college’s multi-cultural/racial/able staff, clients and public.
37.5 hours (overtime as required). Monday to Friday: 8:30 AM to 4:30 PM
July 7, 2013 External
Open until filled
Click on “Apply Now” below. Applications must be submitted online by the closing date and must include a covering letter and resume (as one document) in Word or pdf format.
Note: A skills assessment may be administered and proof of degrees, credentials or equivalencies from accredited regional or federal post secondary institutions and/or their international equivalents will be required at the time of interview.
Seneca College is committed to diversity and encourages applications from all qualified candidates, especially aboriginal persons, francophones, members of sexual minority groups, persons with disabilities, visible minorities and women.
We thank all applicants for their interest in this position, however only those selected for an interview will be contacted.