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|Position Title/Titre du poste
|Job ID/ID Travail
|Postion Reports to [Title]
||VP Marketing & Communications
||This position reports directly to the Director of Marketing and indirectly to the Chief Marketing Officer located in the corporate head office in Edmonton. This is a key position with direct influence with regard to creating reports, reviewing data, and providing general marketing support to the Marketing & Communications Department, which includes assessing of marketing initiatives for SCM Insurance Services, and its business units.
Based in our Edmonton head office located in Windermere Community, this is a full-time position and company benefits will be provided effective upon date of hire.
|Competencies required to succeed
- Clarity of communication – giving clear and concise information, verbally or written, to ensure the objectives are met.
- Management of time and priority setting - the ability to manage your time to ensure objectives and tasks are achieved.
- Listening and organizing - the ability to understand, organize, and analyze what one is hearing in order to decide what to think and do in response to a message
- Getting objective information - the ability to use questions, probes, and interviewing techniques to obtain unbiased information and to interpret it appropriately.
- Thinking clearly and analytically - the ability to apply clear and logical thinking to develop valid conclusions and solutions.
- Multi-tasking – the ability to run several tasks in parallel.
- Attention to detail - Monitors and checks work or information and plans and organizes time and resources efficiently.
- Perform analytical functions to support the decision-making process of the marketing and corporate sales department.
- Develop performance measures for marketing initiatives.
- Compiling customer lists to effectively target promotions of new or existing products or services.
- Analyze, forecast and interpret data and identify gaps and opportunities for improvement or growth.
- Evaluate internal/external market data information to support strategic analysis, customer segmentation and development of marketing initiatives.
- Provide monthly/quarterly sales trend analysis and report preparations as required
- Develop and assist with web site marketing strategy and content
- Assist with the development and implementation of company branding and marketing communications.
- Development and implementation and ongoing use of SCM’s CRM software
- Support the SCM corporate sales team in responding to request for proposals
- Support the SCM corporate sales team in launching and analyzing Salesforce campaigns
- Coordination and creation of new display booths for various trade shows: content, presentation, messaging
- External communication and advertising of our corporate branding
- Delivery of marketing programs within the organization.
- Other special projects as assigned.
|Education, knowledge and experience required
- University degree in Marketing/Business/Statistics or (Business Related degree from a post secondary institution or equivalent related experience.)
- 1-3 years experience in a marketing analyst environment
- Experience with implementation of corporate branding initiatives
- Strong analytical skills with the ability to synthesize information from numerous sources.
- Strong business acumen, ability to meet deadlines and handle changing priorities.
- Strong written, oral and interpersonal skills. Ability to communicate quantitative and technical concepts in simple terms to a diverse audience.
- Advanced Excel, Word, & Powerpoint skills
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