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Business Unit SCM Insurance Services
Region Corporate
Location Edmonton
Province Alberta [AB]
Position Title/Titre du poste Marketing Coordinator
Job ID/ID Travail 1484
Postion Reports to [Title] VP Marketing & Communications
Role Summary This position reports directly to the Director of Marketing and indirectly to the Chief Marketing Officer located in the corporate head office in Edmonton. This is a key position with direct influence with regard to creating reports, reviewing data, and providing general marketing support to the Marketing & Communications Department, which includes assessing of marketing initiatives for SCM Insurance Services, and its business units.

Based in our Edmonton head office located in Windermere Community, this is a full-time position and company benefits will be provided effective upon date of hire.
Competencies required to succeed


  • Clarity of communication – giving clear and concise information, verbally or written, to ensure the objectives are met.
  • Management of time and priority setting - the ability to manage your time to ensure objectives and tasks are achieved.
  • Listening and organizing - the ability to understand, organize, and analyze what one is hearing in order to decide what to think and do in response to a message
  • Getting objective information - the ability to use questions, probes, and interviewing techniques to obtain unbiased information and to interpret it appropriately.
  • Thinking clearly and analytically - the ability to apply clear and logical thinking to develop valid conclusions and solutions.
  • Multi-tasking – the ability to run several tasks in parallel.
  • Attention to detail - Monitors and checks work or information and plans and organizes time and resources efficiently.


  • Perform analytical functions to support the decision-making process of the marketing and corporate sales department.
  • Develop performance measures for marketing initiatives.
  • Compiling customer lists to effectively target promotions of new or existing products or services.
  • Analyze, forecast and interpret data and identify gaps and opportunities for improvement or growth.
  • Evaluate internal/external market data information to support strategic analysis, customer segmentation and development of marketing initiatives.
  • Provide monthly/quarterly sales trend analysis and report preparations as required
  • Develop and assist with web site marketing strategy and content
  • Assist with the development and implementation of company branding and marketing communications.
  • Development and  implementation and ongoing use of SCM’s CRM software
  • Support the SCM corporate sales team in responding to request for proposals
  • Support the SCM corporate sales team in launching and analyzing Salesforce campaigns
  • Coordination and creation of new display booths for various trade shows: content, presentation, messaging
  • External communication and advertising of our corporate branding
  • Delivery of marketing programs within the organization.
  • Other special projects as assigned.
Education, knowledge and experience required


  • University degree in Marketing/Business/Statistics or (Business Related degree from a post secondary institution or equivalent related experience.)
  • 1-3 years experience in a marketing analyst environment
  • Experience with implementation of corporate branding initiatives
  • Strong analytical skills with the ability to synthesize information from numerous sources.
  • Strong business acumen, ability to meet deadlines and handle changing priorities.
  • Strong written, oral and interpersonal skills. Ability to communicate quantitative and technical concepts in simple terms to a diverse audience.
  • Advanced Excel, Word, & Powerpoint skills
Date Added 12/10/2012
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