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City Langley
Province British Columbia [BC]
Store Corporate Langley Office
Title Communications Specialist
Program Agenda We have an employment opportunity in our Communications department for a Communications Specialist. This position reports to the Director, Communications.
Key Duties & Responsibilities
•Working with external suppliers and in consultation with internal business partners, has full accountability for content development and execution of key OFG electronic and digital communication initiatives including banner websites, interactive communication and all social media initiatives for all customer and team member facing communication channels. In cooperation with Marketing, consults on email strategy and provides strategic counsel on effectiveness of campaigns, including post-campaign analytics.
•Manages all team member communication initiatives.
•Manages all internal and external video production projects as required.
•Manages all proactive public relations initiatives.
•Ensures that all communications are done in keeping with brand voice(s) and overall brand strategy.
•Works with People Department and Operations team to ensure that internal communications voice and sensibilities are in line with company strategy and objectives.
•Leads the customer service, social media teams and media relations team.
•In cooperation with the Director, develops content for internal and external conferences, team member emails, team member newsletters and other initiatives as required.
•Develops strategy and briefing documents for external providers, develops scripts and content flow.
•Works with event logistics manager and events producer to ensure that messaging/imagery and final product is consistent with the intended strategy, and where applicable the brand voice.
•Under the direction of the Director develops media materials, media lists, conducts outreach and completes follow up and reporting.
•Provides support for reactive and issues management projects as required.
•Supports copywriting and/or editing for internal and external marketing and communications vehicles as requested, as it relates to brand voice.
•Special projects and other duties as required.
Criteria for Application
•University Diploma or Degree in Marketing, Business, Public Relations or related discipline and 5 – 10 years of experience leading a multi-disciplinary team, or equivalent combination of both.
•Applies critical judgment in all decision-making; can balance this with detailed work and the need to meet deadlines.
•Able to take complex ideas and present them powerfully in simple but engaging language. Solutions focused.
•Excellent problem solving skills. A creative and critical thinker with a proven ability to resolve escalated internal and external people issues.
•Will bring integrity, teamwork, a personal standard of excellence, and boundless enthusiasm to the role.
•Understands the importance of confidentiality.
•Exceptional time management and multi-tasking skills.
•Strong computer skills – MS Office Suite. Experience working in both a PC and a MAC environment is an asset. Knowledge of Hootsuite, Drupal and other CMS tools an asset. Proficiency with learning new technology is critical. Knowledgeable with established social media platforms like Facebook, Twitter and YouTube, in addition to emerging social media services like Foursquare and blogging platforms.
•An understanding of customer and market dynamics and/or experience in advertising or marketing support is an asset.

Interested applicants can now apply online on or before March 8, 2013.

We sincerely thank all applicants in advance for their interest; however, we will only contact those selected for an interview.

Closing Date 3/8/2013
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