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Position Title Senior Vice President, Group Account Director
Business Unit GSW Worldwide - Columbus
Position Category Account Services/Marketing
Overview Leads the team(s) and director-level clients in all aspects of the client-agency relationship; travels extensively with clients; inVentiv officer tasks as requested. Major responsibilities include: - Strategic planning and consultation with client(s)' brand champion - Present/sell high-quality deliverables - Compliance with client contract and budget - Financial management and reporting - Agency personnel management and development
Description of Duties
  • Leads client in identifying and understanding brand barriers and strategic vision in collaboration with account leadership (SVP, insight planner and creative lead); challenges strategies and directions not aligned with the brand.
  • Develops client(s) scope of service or project agreements with account leadership.
  • Develops staffing plan and ensures appropriate support of the overall scope with account team leadership, creative services, operations, and finance.
  • Establishes and leads cross-functional team in support of client needs; monitors and manages team activity to ensure timely delivery of products and services to accounts.
  • Oversees and manages all financial aspects of client relationship including compliance to contract/agreements, write-offs, receivables, etc.; ensures that existing new business and cross-selling revenue goals are achieved.
  • Partners with creative team lead and planner to execute the creative cube and all strategic initiatives.
  • Oversees relationships with other marketing partners of clients, as required.
  • Facilitates communication between team members and clients necessary to maintain strong relationships and effective account management.
  • Resolves conflict and celebrates success; sets clear team priorities; explains brand objectives and strategies; defines success in terms of the whole team.
  • Keeps Sr. Management apprised of critical client concerns and opportunities; provides brand review meeting content.
  • Provides management direction and developmental support to direct reports in preparation for future positions; provides challenging and stretching assignments; pushes tasks down to empower others; shares ownership and visibility.
  • Facilitates agency performance evaluation, development plans, and MBO plans; holds frequent development discussions and address areas requiring improvement.
  • Facilitates training support for new client managers who are acclimating to advertising and branding principles, and implementation processes.
  • Attends all client's meetings, market research, conventions, and communicates key learning to team and client.
  • Actively participates in client presentations, selling and defending the agency's point of view.
  • Has comprehensive knowledge of inVentiv solutions and application to all aspects of pharmaceutical marketing, research, and sales; helps ensure that inVentiv cross-selling opportunities are facilitated and revenue goals are achieved.
  • Helps lead new business activities and pitches as requested.
  • Stays current with industry news and competitive environment to continually expand knowledge.
Minimum Requirements
  • Bachelor's degree required; MBA or advanced degree preferred.
  • Minimum 10 years of marketing experience or other related disciplines (at least 5 of which in a senior management capacity); or
  • Minimum 10 years of agency account service experience with at least 5 years as an account director.
  • Must be able to travel up to 50 percent of the time.
  • Experience working on any and all of the following: pharmaceutical brand launch; professional marketing (e.g. direct-to-physician, managed care/healthcare plans, devices, pharmacies, etc.); and consumer marketing (e.g. direct-to-patient, relationship marketing, consumer).
  • Specific industry or therapeutic expertise (as required by client).
Key Competencies for Position:
  • Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and bosses; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics.
  • Brand champion: Demonstrates good creative judgment and understands the elements of breakthrough advertising; provides constructive comments.
  • Industry application: Can quickly learn new industry, company, product, and/or technical developments of the client's-as well as the agency business-to function at a high level of accomplishment.
EEO Statement inVentiv Health, Inc. is an Equal Opportunity Employer, M/F/D/V that values the strength that diversity brings to the workplace.
City Westerville
State/Region Ohio [OH]
Amount of Travel 50%
Relocation Eligible Yes
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