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||GSW Worldwide - Columbus
||- Effectively leads agency team, manages mid-level clients, and may travel extensively, without supervision, with clients. Major responsibilities include: – Agency team communication and management (macro) – Strategic and tactical consultation with client, brand champion – Facilitating, presenting, and selling high-quality deliverables – Supporting financial reporting and reconciliation – Management and development of direct reports – inVentiv cross-servicing and new business development.
|Description of Duties
||- Understands brand barriers, strategic vision, and implementation in collaboration with account leadership; challenges strategies and directions not aligned with the brand. - Supports scope development and execution. - Manages revenue reporting and productivity compliance; assists in preparing regular forecasts and retainer reconciliation. - Assists creative lead and planner in executing creative cube and all promotional initiatives; ensures delivery of high-quality product consistent with GSW-W standards (i.e., excellent creative, on target strategically, and on time and budget). - Facilitates communication among agency departments and with all client contacts in order to resolve conflict, celebrate success, and achieve strong team and client relationships; properly interprets client feedback. - Sets clear team priorities; communicates brand objectives and strategies; anticipates and adjusts for problems and roadblocks; defines success in terms of the whole team. - Ensures agency processes and documentation completion; keeps sr. management apprised of critical client concerns and opportunities. - Actively participates in strategic and creative client presentations, selling and defending the agency’s point of view. - Challenges strategies and directions not aligned with the brand positioning; helps identify brand barriers, positioning, and strategies. - Provides training support to new client managers who are acclimating to advertising and branding principles, and the implementation processes. - Provides management direction and developmental support to direct reports in preparation for future positions; provides challenging and stretching assignments; pushes tasks down to empower others; shares ownership and visibility. - Facilitates agency performance evaluation, development plans, and MBO plans; holds frequent development discussions, and addresses areas requiring improvement. - Attends all appropriate client meetings, market research, conventions; and documents all key learning. - Gathers and contributes appropriate insights, facts, and data to foster the planning and creative processes for the client and agency team. - Stays current with industry news and competitive environment to continually expand knowledge.
||- Bachelor’s degree. - Minimum 7 years of relevant experience in marketing or other related disciplines; or - Minimum 7 years of agency experience with at least 2 years as an account supervisor reporting to a vice president. - Must be able to travel frequently. - Experience working on any and all of the following: pharmaceutical brand launch; professional marketing (e.g. direct-to-physician, managed care/healthcare plans, devices, pharmacies, etc.); and consumer marketing (e.g. direct-to-patient, relationship marketing, consumer). - Specific industry or therapeutic expertise (as required by client). - Comprehensive knowledge of inVentiv solutions and application to all aspects of pharmaceutical marketing, research, and sales; helps ensure that inVentiv cross-selling opportunities are facilitated and revenue goals are achieved.
|Amount of Travel