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Title Associate Director - South Asia & the Middle East
Division International & Immigrant Education
Category Administrative Staff
Type Probationary
Incumbent Vacant
Salary $76,436 - $95,544
Band 11
Campus St. James
Effective Date ASAP
  • Leads implementation of the College’s strategic plans and the International Strategy within the target regions.
  • Develops and implements the international recruitment plan for South Asia and the Middle East.
  • Leads and coordinates international student recruitment activities in the target region in collaboration with the International Recruitment Managers and other members of the International team.
  • Represents the College at recruitment fairs and events and hosts international partners on visits overseas and in Canada.
  • Identifies opportunities for educational partnerships in the target region and works with academic divisions and the International Program and Partnership Manager to secure, implement and manage educational partnerships.
  • Provides recruitment and promotional support to existing overseas partnerships.
  • Supervises research on external marketing trends and provides input to strategic marketing decisions related to countries/regions of responsibility.
  • Works with Marketing Manager on international recruitment and partnership marketing materials and updates to information on website.
  • Recommends new or revised educational products for the international market.
  • Works in conjunction with the international team to resolve international student issues.
  • Develops and manages relationships with agents, external industry, academic partner prospects and government partners.
  • Accountability for the regions’ agent network, nurtures relationships, monitors performance and resolves issues.
  • Identifies and develops contract training and applied research opportunities with international clients and partners in the counties/regions of responsibility and supports college personnel in their implementation activities
  • Provides effective leadership and management of the department’s staff, including selecting, developing and evaluating staff.


  • Four year degree from a recognized post-secondary institution with specialization in Marketing, International Marketing or International Trade. Graduate degree preferred.
  • Five years management experience, working in an international context, including at least one year of overseas work experience; proven ability to plan and achieve business goals.
  • Experience with the strategies of international education particularly in key markets of India and the Middle East.
  • Experience in the planning, development and management of international education or training projects.
  • Ability to communicate effectively in English (both oral and written) and in at least one additional language.
  • Familiar with the use of communication and information technologies for administrative and marketing purposes.
  • Strong negotiation skills, conflict resolution and customer services skills.
  • Ability to work both independently and as part of a team, capacity to work effectively under pressure while traveling abroad for extended periods of time.
  • Experience managing staff in a unionized environment and the ability to work in a diverse work environment.
The College requires proof of degrees, credentials or equivalencies from accredited regional or federal post secondary institutions and/or their international equivalents. Credentials may require validation at the time of interviews.
To Apply
Please submit a resume and cover letter combined in one (1) document.
George Brown College is dedicated to employment equity and encourages applications from women, persons with disabilities, racial/visible minorities and aboriginal peoples.
Competition # 13-172
Closing Date Open until filled