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Title Country Manager (East & South-East Asia)
Division International & Immigrant Education
Category Administrative Staff
Type Temporary
Incumbent Vacant
Salary Under Review
Band Under Review
Campus St. James
Effective Date ASAP – June 30, 2014
Duties Reporting to the Associate Director (East Asia), this position will provide leadership and execution of the College’s recruitment, partnership development strategy and internationalization initiatives in assigned area for East & South-East Asia, with emphasis on Korea.
International Strategy Development & Execution
  • Participates in divisional strategy planning meetings to influence and develop policy and programs supporting the International objectives of the College and the Division.
  • Researches market trends with government agencies, non-governmental organizations and private sector firms to develop a Country/Region profile and strategy.
  • Identifies, analyzes, and plans penetration strategies for new markets and market sectors.
  • Develops an annual business plan and delivers the stated outcomes, for all elements of the College’s International Strategy including recruitment, academic and industry Partnerships, and Academic Internationalization strategy (e.g., study and work abroad, curriculum, and faculty development) activities in assigned markets.
International Recruitment Strategies
  • Develops and implements the international recruitment strategy and country plan for assigned markets in consultation with the Associate Director, Director and AVP International.
  • Ensures that the student recruitment plan for assigned market aligns with and builds capacity to achieve the College’s overall strategic direction, including online recruitment.
  • Manages a portfolio of international agents charged with student recruitment; trains agents, monitors performance and resolves agent issues.
  • Proposes new and/or revisions to existing educational programs for the international market in general and assigned markets in East & South-East Asia in particular.
  • Represents the College at recruitment, partnerships and promotional events overseas and occasionally in Canada.
International Partnership Development
  • Identifies and develops partnership opportunities, which would enable study abroad, faculty and student exchanges, and academic delivery abroad with educational institutions.
  • Develops and manages contract training opportunities with international clients and supports College staff in their implementation in cooperation with other managers. 
  • Represents the College from time to time, under the guidance of the Associate Directors in associations and forums on the International education industry.
Academic Internationalization
  • Develops strategies and execution plans for the implementation of Academic Internationalization in the specified market with particular emphasis on opportunities for curriculum internationalization, study and work abroad placements exchanges and faculty development.
  • Identifies co-location strategies and opportunities which enable the expansion to multiple internationalization pillars.
  • Works with Academic Divisions to identify curriculum development needs and opportunities; sources the international industry and academic sites for completion of curriculum internationalization.
  • Facilitates development of work and study abroad opportunities and coordinates execution of student learning in global locations.
  • Plans work and study abroad activities with Academic Divisions to ensure student and faculty access, health and safety, and completion of outcomes.
International Promotional Strategies
  • Participates in the planning for and production of the College’s international recruitment, partnership and study/work abroad marketing materials.
  • Hosts international recruitment agencies and Partners administrators and faculty in visits to the College
  • Sets and manages the performance objectives and results of the Recruitment Assistants.
  • Directs the activities of local “in country” resources to ensure business plan outcomes are met.
  • Informs the Director of Admissions of market forces which influence the formation of policies and procedures in admissions processing and integration activities.
  • Maintains the confidentiality of the College, its Agents and Partners while conducting all strategic and operational level tasks.
  • Three year diploma or degree in Marketing, International Marketing, International Trade or equivalent.
  • A minimum of three years of related student recruitment experience, including at least one cumulative year of overseas experience in an educational setting, or related to sales, marketing or recruitment.
  • Demonstrated success as a key account manager in a Partnership relationship.
  • Experience in developing and maintaining academic partnerships would be an asset.
  • Demonstrated experience in business planning and management of a portfolio of business is an asset.
  • Ability to communicate effectively in English (oral and written); East & South-East Asian, specifically Korean language skills would be an asset.
  • Strong skills in customer service, public relations, networking, presentation, negotiation and conflict resolution.
  • Must be familiar with the use of communication and information technologies for administration and marketing purposes.
  • Excellent interpersonal skills and demonstrated ability to work effectively as part of a team.
  • Commitment to diversity and equity are essential to interact effectively with the College’s diverse student and staff population.
  • Must be willing and comfortable with extensive overseas travel and irregular working schedules.
  • Conversant with the post-secondary education system and business etiquette in assigned international markets.
Note: This position requires frequent international travel.
The College requires proof of degrees, credentials or equivalencies from accredited regional or federal post secondary institutions and/or their international equivalents. Credentials may require validation at the time of interviews.
To Apply
Please submit a resume and cover letter combined in one (1) document.
George Brown College is dedicated to employment equity and encourages applications from women, persons with disabilities, racial/visible minorities and aboriginal peoples.
Competition # 13-019
Closing Date Open Until Filled