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Title Liaison and Recruitment Officer
Division Marketing and Communications
Category Support Staff
Type Full-time/Probationary
Incumbent Vacant
Salary $29.12 – $33.80 per hour
Band H
Hours 35 hours per week
Campus St. James
Effective Date June 14, 2013
  • Visits secondary schools, community groups, as well as other colleges and universities in the GTA and throughout Ontario; builds and strengthens relationships with students, parents/guardians, guidance counsellors, teachers, department heads, and the non-direct student prospect; educates and advises students on post-secondary and career options.
  • Participates in school visits, parent/information nights, as well as other education and career fairs.
  • Supports events planned and executed by internal marketing consultants and academic divisions by consulting on best practices and delivering recruiting presentations where appropriate.
  • Coordinates with other provincial college Liaison Officers to plan and execute annual events, e.g., College Degree Panels, College Dialogue events, and the College Information Program.
  • Works with many members of the College’s Marketing and Communications team to develop and implement recruitment plans; researches and gathers, then subsequently analyzes and interprets many different types of data in order to build and develop these plans.
  • Maintains and updates the school contact spreadsheet to ensure that the information is current, accurate and available to recruiting and marketing stakeholders for the purpose of ongoing marketing initiatives.
  • Analyzes historical data to develop and plan annual fall recruitment program.
  • Updates the Marketing & Communications Managers and the Liaison Manager on how marketing collateral used in the recruitment season is received by audiences; advises in the development of all publications used specifically for liaison and recruitment activities.
  • Designs and creates multi-media presentations to promote the College services to external clients through PowerPoint and other methods.
  • Assists in the process of recruiting and selecting, training and mentoring all seasonal, co-op and student staff for the Liaison team.
  • Performs other related duties as assigned.
  • Three year diploma or degree from a recognized post-secondary institution in Marketing, Business Administration or equivalent.
  • Minimum five years’ progressive experience in sales/marketing or public relations, preferably in an educational setting; training in public speaking and strong marketing skills are required.
  • Excellent English communication skills, both oral and written; strong interpersonal, customer service and conflict resolution skills.
  • Demonstrated experience in developing presentations and presenting to large groups.
  • Thorough knowledge of Microsoft Office applications (particularly Excel and PowerPoint), online social media tools (Facebook, You Tube, Twitter, etc.), and database software.
  • Experience producing statistical reports; researching and gathering data; ability to analyze and interpret results, and identify trends.
  • Experience collaborating/liaising with internal and external stakeholders.
  • Superior organizational, planning and coordination skills are required; exceptional time management and multi-tasking skills with the ability to meet deadlines amongst changing priorities.
  • Well-developed analytical, creative problem solving and decision making skills in order to identify problems, determine possible solutions, and select appropriate actions.
  • Proven experience with training, mentoring, advising and guiding others.
  • Ability to take initiative, work and act independently with minimal direction and as a team member.
  • Ability to pull a cart with over 44lbs of contents (e.g., boxes of calendars, display units, etc.).
  • Valid Ontario Driver’s Licence (Class G) is required.
  • Ability to work in an environment where a diversity of people and situations are encountered.
Note: Overtime work will be required during peak periods.
Regular travel is required throughout Ontario, including occasional overnight.
Interview process will include a practical skills component – delivering a presentation to the interview panel.
The College requires proof of degrees, credentials or equivalencies from accredited regional or federal post secondary institutions and/or their international equivalents. Credentials may require validation at the time of interviews.
To Apply
To apply submit a covering letter and resume combined in one (1) document.
Preference will be given to qualified internal candidates in accordance with the applicable collective agreement. Should a suitable candidate not be found, external candidates will be considered. George Brown College is dedicated to employment equity and encourages applications from women, persons with disabilities, racial/visible minorities and aboriginal peoples.
Competition # 13-053
Closing Date May 17, 2013