Welcome to the new George Brown College online job application system.
Marketing & Strategic Enrolment Management
$66,275 - $82,844
Reporting to the Group Marketing Manager, Marketing and Communications, the incumbent is responsible for providing strategic advising, marketing expertise, and project management for their specific Divisions within the College. The incumbent works with the respective deans and their management teams in developing and implementing marketing strategies that are in line with the overall strategic and branding objectives of the College.
Plans, develops and implements Academic Division Marketing Strategies and Plans so they are in line with the College Business Plan and branding initiatives.
Utilizes data both internally and externally to identify key analytics for use in planning and monitoring the delivery of objectives.
Develops strategic briefs to suppliers and recommends advertising and media plans.
Provides marketing expertise and guidance to divisions based on market research and portfolio analysis.
Provides continuous quality improvement through ongoing pre/post marketing program evaluation.
Collaborates with Divisions to develop overall marketing plans for partnership developments and sector relationships.
Advises Deans and their management team on matters that may be confidential, complex or of a problem solving nature; responsible for budget management.
Synthesizes marketing research reports to produce practical, customized interpretations for consumption by respective Divisions and encourage use of learnings to inform development of divisional business strategies.
Project management and implementation of divisional marketing requirements in consultation with Deans.
Initiates and co-ordinates projects with Liaison, Communication and Publishing Centres within Marketing.
Directs and leverages content development based on market insight.
Responsible for ensuring positive website user experience on relevant divisional pages, including content, navigation, tracking and analysis.
Procures and manages suppliers for creative and market research development.
Other tasks and projects as assigned.
Four year degree from a recognized post secondary institution in Marketing or Business Administration or equivalent.
Four to five years of related professional experience in brand management or marketing services.
Marketing experience in post-secondary education, not for profit or community or health services preferred.
Experienced in developing marketing strategies and leading market research projects; broad knowledge of marketing principles and budget experience.
Experience in both digital and traditional media.
Ability to work independently, and as part of a team, and manage priorities.
Superior verbal and written communication/presentation skills.
Ability to build and maintain strong and respected working relationships with Academic divisions.
Exceptional interpersonal, leadership, analytical, planning, project management and problem solving skills.
Ability to maintain confidentiality of information.
Computer literacy and experience in MS Office.
Ability to work in an environment where diversity of people and situations are encountered.
The College requires proof of degrees, credentials or equivalencies from accredited regional or federal post secondary institutions and/or their international equivalents. Credentials may require validation at the time of interviews.
Please submit a resume and cover letter combined in one (1) document.
George Brown College is dedicated to employment equity and encourages applications from women, persons with disabilities, racial/visible minorities and aboriginal peoples.