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Location Cineplex Entertainment Home Office
City Toronto
Province Ontario [ON]
Title Assistant Product Manager, eCRM
Position Description

About Cineplex Entertainment: Cineplex Entertainment Limited Partnership has grown tremendously over the past few years to become the #1 theatre exhibition company in Canada, serving more than 69 million guests annually. Proudly Canadian and with a workforce of approximately 10,000 employees, the Cineplex family of theatres includes the following: Cinema City, Cineplex Odeon, Coliseum, Colossus, Famous Players, Galaxy, SilverCity and Scotiabank Theatres. Our company offers competitive compensation and incentive programs coupled with comprehensive benefit programs, which includes health, dental and retirement savings plans. To learn more about Cineplex Entertainment please visit our website at www.cineplex.com.

The Marketing department has an opening for the position of Assistant Product Manager, eCRM, reporting directly to the Loyalty Program Manager.
We are looking for an outstanding individual who will be an important contributor Marketing team at Cineplex Entertainment. If you are passionate about movies and email marketing, and you are looking for a good opportunity to demonstrate your skills and experience, this may be the role for you.
In this role the candidate will support the Loyalty Program Manager in developing, implementing and tracking various email campaigns and eNewsletter initiatives related to the growth and expansion of our loyalty program SCENE and our Cineplex.com eNewsletters.
The development and execution of Cineplex SCENE email campaigns and Cineplex eNewsletters:
  • Develop and manage email communications and related promotions
  • Execute email campaigns and eNewsletter communications including scheduling, data queries, creative direction, copy-writing, editing, targeting, monitoring data, and tracking the results
  • Liaise with internal stakeholders and external partners (agencies, advertisers, partners) to facilitate the execution of email marketing campaigns
  • Editing and curating content on a weekly basis as a result of the new strategy to increase personalization and relevance of this communication vehicle
  • Execute integrated email programs in support of film studios
  • Work collaboratively with Interactive team to develop custom creative
  • Create email marketing campaigns to promote Cineplex products or services
  • Ensure marketing message is conveyed clearly and delivered properly to prospects
  • Ensure messages are sent in proper language, format and template
  • Proofread emails for clarity, grammar, and spelling
  • Include specific graphics, incentives, and detailed descriptions
  • Include persuasive 'call-to-actions'
  • Ensure messages are mobile-friendly
  • Ensure email campaigns remain automated and enable subscribers to personalize their subscriptions In addition, routinely tests for both functionality and quality of the emails that are deployed
  • Develop strategies and tactics to support the growth of Cineplex’s user base
  • Develop strategies and tactics to engage current users
  • Track and manage campaign budgeting and invoicing when required
  • This role has the above responsibilities for both Cineplex Scene email campaigns and the Cineplex eNewsletter
Support Cineplex measurement & reporting of email channel and associated tactics:
  • Provide email and campaign post analysis
  • Make use of various campaign tracking dashboards and trends; recommend any improvements or changes based on these results
  • Work closely with the company’s eCRM and marketing team to provide insights and learnings
  • Track and analyze performance of email promotions/activities and pro-actively identify opportunities for improvement
  • Manage and report detailed analysis of all campaigns including establishment of measurable response rates, conversion rates and ROI
  • Design and deploy tests to optimize key metrics
  • Use statistical analysis and reports to create and measure campaigns
  • Coordinate and monitor integrity of databases and lists
  • Develop list segmentation for email campaigns
  • Communicate requirements to cross functional teams and third parties
  • Help in continuing to develop the email personalization strategy
  • Team player with strong organizational skills and the ability to work in a fast paced environment
Skills and Experience:
  • A Bachelor’s Degree, Post Graduate Program or College Diploma in Marketing, Communications and/or Business or a minimum of 3 years of related Email Marketing experience
  • Exemplary written and oral communication skills including writing, editing and proofreading experience. Candidate must be articulate and creative and understand how to adapt vernacular for the email marketing and the general online space
  • Strong time management and organizational skills with the ability to prioritize and manage own workload while multi-tasking in order to meet strict deadlines
  • Highly energetic team player with a strong attention to detail and the ability to work both independently and collaboratively within the Marketing team and other cross functional groups
  • Knowledge and experience with analysis and campaign measurement
  • Proficient in Microsoft Word, PowerPoint, Excel and Outlook
  • Knowledge and experience with various email platforms and technologies
  • Experience in writing and curating online content
  • Strong interest in and passion for email, online marketing, online retailing, and movies
  • Experience with loyalty programs would be considered a tremendous asset
  • Experience with campaign management tools, Business Intelligence tools (Tableau) analytics an asset
  • Bilingualism would be considered an asset
Interested applicants please apply today.
While we appreciate all interest, only those candidates selected for an interview will be contacted. As part of Cineplex Entertainment’s standard recruitment process, suitable candidate(s) will be required to undergo pre-employment screening as a condition of employment or promotion.

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