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Location Cineplex Entertainment Home Office
City Toronto
Province Ontario [ON]
Title Food Service Marketing Manager
Position Description

About Cineplex Entertainment: Cineplex Entertainment has grown tremendously over the past few years to become the #1 theatre exhibition company in Canada, serving more than 77 million guests annually. Proudly Canadian and with a workforce of approximately 11,000 employees, the Cineplex family of theatres includes the following: Cineplex Odeon, SilverCity, Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas and Cineplex VIP Cinemas. Our company offers competitive compensation and incentive programs coupled with comprehensive benefit programs, which includes health, dental and retirement savings plans. To learn more about Cineplex Entertainment please visit our website at www.cineplex.com.

 
The Marketing department at Home Office in Toronto is pleased to announce an opportunity for a Food Service Marketing Manager, reporting to the Vice President Marketing, Food Service.

 

The key areas of responsibility for this position include:
 
  • Work collaboratively with the Merchandising/Foodservice Department and Customer Strategies team to identify opportunities to drive foodservice revenue and guest engagement.
  • Develop, manage and implement marketing programs and initiatives to support Cineplex’s Merchandising/Food Service annual business plan.
  • Identify and evaluate cross-promotional and integrated marketing opportunities with internal business units and external partners/suppliers to support annual marketing plans
  • Collaborate and innovate with external Food Service partners to develop best in-class consumer-facing initiatives aimed at increasing concession revenue and concession purchase frequency.
  • Leverage Cineplex SCENE program database to gain insights into consumer concession purchase behaviour and develop targeted marketing plans.
  • Develop and manage project budgets, timelines and pre/post-program ROI evaluations.
  • Manage relationships with external agencies and internal graphic design teams for creative development and marketing program support.
  • Develop and manage internal and external media plan utilizing traditional and social media channels.
 
This is an ideal opportunity for an individual with 3-5 years of food service marketing or retail
marketing experience who has excellent project management, communication and relationship management skills. 
 
Candidate must have the ability to balance multiple projects and priorities. Strong written, verbal and presentation skills along with great interpersonal skills are required. Candidates must be proactive, highly motivated, analytical and results-oriented and be able to work in a fast-paced, team oriented environment. A post-secondary degree in Marketing or Business, along with a thorough knowledge of MS Word, Excel, Outlook and PowerPoint are prerequisites for this position. Retail and/or Food Service Marketing experience preferred. Bilingual communication skills (French & English) would be considered an asset.
 
Interested applicants please apply today.
 
While we appreciate all interest, only those candidates selected for an interview will be contacted. As part of Cineplex Entertainment’s standard recruitment process, suitable candidate(s) will be required to undergo pre-employment screening as a condition of employment or promotion.
 
No Agency Calls Please